Soft force

The way we work today, new types of work and the broadening of the very meaning of work demand more from the working environment than just the desks and drawers and cupboards that are traditionally forced upon us. In this day and age the results of the work we do are decided by our ability to focus in different ways and be more open to discovery in order to solve the problem. We might say that a modern workplace should be able to conceal whole worlds that need thinking up and discovering. They need to be thought up in the sense of creating better environments presenting fewer obstructions between action and action-taker and that can adapted in the best possible way to suit the nature of the task being tackled.

New work collectives with new working methods need to be able to do their own thing and do what they do in greater depth, to make the most of open-minded and unconstrained communication, to work on new ideas together, as well as to take moments to relax and gather their thoughts. All of these form different aspects of work and require a supporting environment that is designed slightly further from the fixed idea of “worker = desk + chair”.

Modern work is free of spatial inflexibility. It needs the best space available, a more diverse arena, which from one angle may resemble an ant’s nest, from another an Arabian souk, and from yet another a British gentlemen’s club or a monastery or a library or the beach at Copacabana.

Such an approach, built on soft values, establishes the definition of an environment that supports and prefers knowledge-based work. Soft, flexible solutions turn work environments into areas so comfortable that they may take some getting used to at first, but which are nevertheless true to the principles of usefulness and dependability. Softly created space is inviting and full of possibilities.

Softrend, which has proven itself as a creator of soft worlds, is now directing its soft force at the shaping of work environments.