Our soft values
These are only soft when sitting down. In our hearts we have a strong grip on them.
SOFTREND SOFAS ARE UNIQUE BECAUSE THEY ARE MADE IN LINE WITH YOUR SPECIFIC INSTRUCTIONS
A good sofa is a personal choice . There is no one sofa that has ‘the right sofa’ written on it and that suits everyone. We have to reach that understanding with you. We begin to make the sofa after you have selected the suitable model, measurements, cover and filling materials. This is how we create the perfect sofas to keep you satisfied for a long time.
THE SOFTREND PRODUCTION CYCLE IS LIFELONG AND WE ARE PROUD TO CARE FOR NATURE
We consider it very important that our ways of thinking and acting would have a minimum effect on the environment we live in. This is why we make products that can be utilised for a long period of time. The right sofa will remind you of too many good times, so you cannot throw it out just like that. But in order for the sofa to hold and cushion all the good times that land on it daily, it must have a strong frame and well planned construction. We only use durable high-quality materials. To prove this, we give our hardwood frames a 20-year guarantee.
SOFTREND SOFAS ARE ALWAYS CLEAN – WE TAKE CARE OF IT
We would love to see your Softrend sofa being the favourite place at home where your dreams come true. To make sure you can enjoy your sofa for a long time and not tire of it, we offer a cover change solution for all our models. Our sofas have covers that can be easily removed. Under the cover, the sofas have a 100% cotton lining that allows you to still use your sofa when the covers are being cleaned.
EVERY FEEDBACK MAKES A SOFTREND PRODUCT SOFTER
All our products have a background story and a well planned reason as to why the product is what it is. The story starts with listening to the clients’ thoughts and feedback; then, with the help of the designer’s inspiration it forms into a model and only ends up in our product selection after careful development and testing. So, in some way every person who steps by our studio contributes to the birth of a new Softrend product.
MORE THAN A SOFA
We love to see products match each other in terms of both looks and functioning. This belief encourages us to develop our own Softrend collection of additional interior accessories. Therefore, since 2013, we have also offered tables, lamps, curtains, rugs and other accessories that help to set the right mood for your sofa and home even more. And it saves a lot of time if you can find all of these in the one place. We would like to think that we as a company and as a family have helped a little so you and your family can have a home filled with priceless moments more easily.
HISTORY PROVES THAT OUR VALUES ARE BASED ON THE RIGHT PRINCIPLES
Softrend sofas have been crowning homes for more than 20 years. This has provided us with the experience that allows us to believe that we understand our clients and know how to recommend furniture that is perfectly suited for their life style and needs. We know the characters of our sofas and we want to create just the right sofa for you. Come and try out our sofas!
THE CROWN OF YOUR HOME WILL BE DELIVERED
All our employees are fans of Softrend products and we hope our clients are also satisfied with their Softrend items. This is why all our consultants have extensive knowledge of design and their main interest is to come up with a solution perfect for you. We will bring the product to your home at a time suitable for you and we will take the leftover packaging with us. Our team is happy to continue to take care of the Softrend products once we hand them over to you.
OUR PATH IS SET ON SOFTREND HAVING THE PROUD TITLE OF ZERO WASTE COMPANY
We consider the sustainable use of materials very important. Our selection includes ‘green’ pillows made from production leftovers and a product line developed in collaboration with the recognised upcycling designer Reet Aus.
As a result of the children’s drawing competition, we developed designs for MiaPuPe toys that are made from Softrend factory leftovers by craftsmen with hearing impairments. We give part of the profit from each toy’s sales to students with hearing impairments.
WE BELIEVE THAT THE KEY TO SUCCESS IS NOT ONLY A PERFECT PRODUCT BUT ALSO SMART PRODUCTION
Soon we hope to wrap everything we make and bring it to you into a reusable package. This way you don’t have to worry about the environment suffering for your convenience. Softrend is pushing towards becoming a zero waste company and we are always looking for new usage options for every leftover and technologies that do not result in waste. For fabric cutting, for example, we use cutting machines that reduce the fabric leftover to a minimum.
WE BELIEVE THAT SIMPLE AND FRIENDLY RELATIONS ARE THE CONDITION FOR LONGEVITY
Softrend is a family business. Making decisions in the family means considering the long term. This is why our decisions are based on the idea of sustainable development, according to which you need to consider the environment and other people’s needs in business and production. We appreciate the benefits of a small company that provide us with flexibility, a personal approach and enable quick reaction.
SOFTREND IS STYLE AND STYLE IS SOFTREND
For best solutions, in addition to the Softrend resident designer Argo Tamm, we collaborate also with other Estonians designers who are at the top or are getting there, such as Iseasi, Reet Aus and Monika Järg.